Sideway
MOBILE APP
Sideway presents shows through a simulated social network that leverages social media in a new, engaging way.
Problem
After being partially developed, Sideway was unable to launch in the app store due to its clunky UI design.
Solution
New user interfaces were designed to improve the user experience and get the app on the market.
Scope
Length: February - September 2021
Project Type: Mobile App
Task: Create a user friendly design that gets the app launched
Client Type: Startup
Tools: Adobe XD, Adobe Illustrator, Photoshop
Role
UI Designer
Worked directly with Product Owner and IOS Developer.
THE PROCESS
Method
A majority of my research involved analyzing competitors and conducting Guerrilla usability tests on my end, as well as gathering information about user feedback from the product owner.
INITIAL DESIGN
The Beginning
At the beginning of Sideway's development, there were a few screens focusing mostly on functionality, leaving the design to the side. The client wanted to add several new features and wanted a seamless integration. It was my job to make this happen.
Initial screens the client had put together.
Design Concepts
Final UI
