Munch Scout has set out to help busy people make healthier meal decisions faster by eliminating meal decision paralysis and reducing cognitive load.
Choosing healthy food consistently is a challenge for many people. This has resulted in more than half of the US population not getting enough whole foods to stay healthy. Our goal was to uncover why people struggle to eat healthier foods and provide them with a way to simplify the process.
Munch addressed this issue by reducing the cognitive load on users by reducing the number of choices they have to make in order to make a healthier meal decision.
Length: January - June 2021 (6 months)
Project Type: Mobile App
Task: Create an app that helps people eat healthier.
Client: UX/UI design class project
Tools: Adobe XD, Figma, Adobe Illustrator, Otter.io
In the first portion of this project, three UX designers and I did user research, behavioral archetypes, journey maps, ideation, value propositions, user experience analysis, and low-fidelity prototyping.
After conducting primary research with the team, I worked independently on the rest of the project’s development cycle as the UI/UX designer, responsible for tasks such as information architecture, wire-framing, high-fidelity prototyping, designing user flows, visual design, and user testing.